Work & Experience

Led OpenChair from market entry and product strategy into paid production use. Entered beauty software from outside the vertical, used operator evidence to define the position, changed the booking model when salon workflows contradicted the original design, and owned the commercial and technical decisions behind it.

• Market Strategy

  Conducted dozens of operator conversations and assessed incumbent products, identifying complex booking, fragmented enquiries and perishable capacity as connected commercial problems

• Product Positioning

  Reframed the opportunity from calendar software into a merchant-owned revenue operating system connecting demand, capacity, client context and operator-controlled action

• Evidence-Led Roadmap

  Narrowed the focus towards Australian team hair and changed the original grouped-booking model to support split services, processing gaps and overlapping clients

• Production Adoption

  Led the platform into paid production use, with recurring weekly operator activity and more than 1,000 booking creations recorded in a recent month

• AI Boundaries & Economics

  Kept consequential actions under operator approval and introduced task-based AI metering, evaluation, traceability, controlled fallbacks and failure-safe charging

Owned vision, strategy and P&L for the Consumer & Real Estate portfolio. Led a 21-person cross-functional organisation, consolidated four business units into a unified product function, and integrated two acquisitions (Rita, Plezzel) into the platform.

• GenAI Integration

  Led the company's first commercial GenAI integration (Claude Sonnet), defined the unit economics and built the case for investment

• AI Governance

  Established AI governance frameworks enabling scaling from zero to 10 production AI features in a regulated data environment

• Platform Modernisation

  Led complete rebuild of flagship web application, driving 20% MAU increase and 730% mobile channel growth

• Commercial Impact

  Designed pricing tiers that delivered material ARR growth; reduced churn by more than 30%

• Enterprise Delivery

  Partnered with CBA, NAB, ANZ to co-design product enhancements across thousands of active enterprise seats

• Crisis Response

  Launched GoVal and ValAssist during the pandemic, protecting millions in at-risk revenue

• M&A: Rita

  Led product integration of AI-powered lead generation capability with AI 2-way SMS prospecting. Assumed full product ownership following a leadership transition, grew userbase and revenue significantly, and built the GenAI product strategy

• M&A: Plezzel

  Led product integration of digital advertising platform. Replatformed the product and achieved substantial market share growth

• Lead Generation & GTM

  Built give-to-get lead generation funnel applications from zero, creating a new product category connecting consumer property tools to agent lead workflows. Established GTM, SEO and CRO as portfolio-wide disciplines

Led product across a multi-platform portfolio: RP Data flagship rebuild, OnTheHouse consumer portal and Cityscope commercial property research. Drove significant CSAT improvement and material revenue uplift. Mentored Senior PMs, elevating two into leadership roles.

Managed the RP Data property research platform, leading the initial phases of platform modernisation and building enterprise relationships with major banks and brokers.

Product specialist managing regional product delivery and stakeholder engagement across banking and payments.