Portfolio
Work & Case Studies
From building production AI platforms as a solo operator to leading an eight-product portfolio spanning property data, consumer growth, M&A integrations, digital advertising, valuation platforms and construction intelligence.
OpenChair: Building a Production AI SaaS Platform as a Solo Operator
End-to-end case study of building a 50+ AI feature multi-tenant SaaS platform for beauty and wellness venues, as a single operator using AI at every layer of the stack.
OpenTradie: AI-First Operating System for Trade Businesses
Building a production AI platform for trades and contractors, featuring AI voice receptionist, smart scheduling, crew dispatch and AI growth coaching.
Scaling AI from Zero to Ten Features in a Regulated Enterprise
How I established AI governance frameworks at Cotality (CoreLogic) and led the company's first commercial GenAI integration, scaling from zero to 10 production AI features serving AFSL-regulated clients.
Rebuilding a Flagship Product: Platform Modernisation at Cotality
Leading the complete rebuild of RP Data, Australia's dominant property analytics platform, driving 20% MAU growth, 730% mobile expansion, more than 30% churn reduction and significant ARR uplift.
Building a Growth Engine: M&A, Lead Gen and Consumer Growth at Cotality
How I integrated two acquisitions (Rita, Plezzel), built lead generation products from zero, and grew OnTheHouse into one of Australia's highest-traffic property portals while establishing GTM, SEO and CRO as portfolio-wide disciplines.
When the Market Froze: Shipping Two Products in a Pandemic to Protect Millions in Revenue
How rapid delivery of GoVal and ValAssist kept property valuations flowing for CBA, NAB, and ANZ when physical inspections became impossible during COVID.
Building a 21-Person Product Organisation from Zero Designers and Four Silos
How I built a product org from fragmented business units, established UX from zero, and shifted legacy engineering to outcome-based delivery.
Pricing AI Features That Don't Destroy Your Margin: From Enterprise Tiers to Metered Billing
How I designed pricing from an enterprise platform (material ARR growth) to AI-native SaaS with metered billing and 90% inference cost reduction.
Six LLMs, One Router, 90% Cost Reduction: Multi-Model Orchestration That Ships
The architecture behind routing 50+ AI features across six LLMs in production, with 90% cost reduction through model routing and prompt caching.
The Products I Killed (and Why the Ones I Protected Were More Important)
How portfolio rationalisation across an 8-product enterprise portfolio freed meaningful capacity and focused investment on the products that drove growth.